Our Marketing Director, Katie Sanchez, recently took a trip to the Happiest Place on Earth! While there, she kept an eye open at what tips caterers and event planners could learn from the entertainment giant. Here’s Katie:
“I’ve been visiting Disneyland almost yearly since I was 4. I am no stranger to the magic, attractions, and treats the park has to offer. However, beyond the shiny castle and your favorite characters roaming the grounds, Disneyland is a major operation to carry out every single day of the year; an organism that must run smoothly and quickly to keep on top of the show. With an average of 16 million guests per year, Disneyland has the large task of feeding – and appealing to the senses – of all these guests!
So what can caterers and event planners learn or adopt from Disney when it comes to feeding and appealing to guests? Disneyland, and Disney in general, is a brand with a die-hard loyal following. How can you as a caterer or event planner, infuse the same wow-factor into your events and make your guests loyal to your company?